Activities of graphics and communications designers (74.10.2.00)

This service 'Activities of graphics and communications designers' is coverd by the EU Service Directive.

This service includes:

  • Design services specialized in the design of messages and information and taking into account human characteristics and needs, corporate goals, market appeal, and the efficiency of production technology and distribution media. Design and consulting with regard to the contents and external appearance of communication contents; design and layout of visual logos (corporate design) and corporate communication media; brand design and brand updating; definition of the imagery, shape, color, and typography of publications; didactic illustration of complex and abstract relationships, book and magazine illustration:
    • Design of corporate marks and logos
    • Design of packaging, product features, and merchandising aids for the retail businesses
    • Design of magazines, newspapers, books
    • Design of postage stamps, coins, banknotes, security bonds
    • Design of calligraphic lettering, documents, heraldry
    • Design of typefaces and alphabets (fonts)
    • Design of games and game equipment
    • Design of signage and navigation systems for spatial and building planning,
    • Design of didactic display boards and signposts

This service does not include:

  • Design and programming of web pages (see 62.01.1)
  • Development and implementation of advertising campaigns (see 73.11.0)
  • Writing of technical texts and documentation, e.g. manuals (see 90.03.2)

Source: Statistisches Bundesamt

  • Anfertigen von Grabsteinschriften (Grafik-Design)
  • CAD für Textil, Schmuck- u.ä. Design
  • Computerdesign (Grafik-Design)
  • Computergrafiken (Grafik-Design)
  • Computerschriften (Grafik-Design)
  • Designer (Grafik- und Kommunikationsdesign)
  • Design-Studios (Ateliers für Grafik- und Kommunikationsdesign)
  • Foto-Design
  • Grafik-Design (Grafik- und Kommunikationsdesign)
  • Industrial-Design (Grafik- und Kommunikationsdesign)
  • Kommunikationsdesign
  • Lichtdesign (Grafik- und Kommunikationsdesign)
  • Mediendesign (Kommunikationsdesign)
  • Mode- und Musterzeichnen
  • Produktgestaltung
  • Werbedesign (Grafik- und Kommunikationsdesign)
  • Werbegrafik