Advertising agencies (

If you select a location, the contact details of the responsible Point of Single Contact and the responsible authority as well as locally valid information will be displayed.

The following formalities are performed by responsible authorities and can also be handled via the Point of Single Contact if necessary. Please specify the location via Change selection. If you choose "To the responsible Point of Single Contact for ..." (if available), the contact details of the responsible Point of Single Contact are displayed. The contact details of the competent authority/-ies are displayed after choosing the formality.

Formalities according to the Services Directive

Formalities according to the Services Directive

For taking-up and pursuit of a service the follwoing specific service-related formalities (authorisations and notifications) must always be obeyed:

To the responsible Point of Single Contact

Formalities relating to the place of business

Formalities relating to the place of business

In addition to the requirements related to a specific service there are authorisations and/or notification obligations in other legal areas regarding the place of business which CANNOT be processed through the Point of Single Contact.

Requirements particularly in the areas of construction law, public road legislation, imission control law, water and waste law, listed building regulations and forest law should be taken into account.

Formalities relating to the employment of workers

Formalities relating to the employment of workers

If you would like to hire an employee you need to proceed with the following steps. These formalities CANNOT be processed through the Point of Single Contact.

If the employment is terminated you also have to inform the authorities where the employee has been registered.

  • Company number; application

    When hiring the first employee (450-euro employees, employees subject to social insurance contributions, trainees), you must apply for a company number from the company number service of the Federal Employment Agency. The company number is required, among other things, for the monthly settlements of social contributions.

  • Accident insurance; registration by the employer

    If you are taking on employees for the first time, you must notify the statutory accident insurance institution responsible for your company within one week.

  • Social security; registration of employees

    Employees who are compulsorily insured under the statutory social insurance scheme must be registered with the competent health insurance fund as the collecting agency.

  • Wage tax; registration by the employer

    The employer must withhold and pay the wage tax.

  • Posting of workers to Germany; registration and other obligations

    When posting employees to Germany, the Employee Posting Act must be observed. This law obliges both employers based in Germany and employers based abroad who employ workers in Germany to comply with statutory and, in certain sectors, collectively agreed working conditions. In addition, employers are subject to further obligations.

  • Compensatory levy; payment

    Employers are obliged to fill a certain number of jobs with severely disabled persons or persons of equal status. A compensatory levy must be paid for each unfilled mandatory position.

Tax related formalities

Tax related formalities

For taking-up and pursuit of a service please also consider the following tax related formalities which CANNOT be processed through the Point of Single Contact:

  • Freelance activity; notification of the opening of a business

    The commencement of a freelance activity must be reported directly to the competent tax office without any formalities. The responsible tax office is informed by the respective municipality about the registration of a business. In addition, you must provide the competent tax office with further information on the legal and factual circumstances relevant for taxation.

Personal formalities

Personal formalities

We would also like to inform you about the following personal formalities which CANNOT be processed through the Point of Single Contact:

  • Residence; Registration

    When you move into an apartment, you must register with the relevant registration office (municipality or city) within two weeks.

  • Residence cards and certificate of permanent residence; application

    A residence card or permanent residence card shall be issued to family members of Union citizens who are entitled to free movement and to permanent residents but who are not Union citizens themselves. Union citizens may apply for a certificate.

Characteristics and key concepts of the service

This service includes the entire range of advertising activities (by in-house or outsourced capacities), including consulting, creative services, production of advertising materials, and procurement.

This service includes:

  • Development and implementation of advertising campaigns:
    • Planning and implementation of advertising campaigns, and placement of advertisements in newspapers, magazines, on the radio, on television, on the Internet, or in other media
    • Planning and placement of outdoor advertising, e.g. billposting, design of shop windows and exhibition rooms, transit advertising, etc.
    • Planning and implementation of aerial advertising
    • Distribution and delivery of advertising materials or samples
    • Planning and manufacture of stands and other display systems and equipment
  • Implementation of marketing campaigns and other advertising services for the purpose of attracting and retaining customers:
    • Product advertising
    • Sales promotion at end selling points
    • Direct advertising (direct mail)
    • Marketing consultancy


  • Ausstellungsraumgestaltung
  • Beratung
  • Content-Vermarktung
  • Dekoration von Schaufenstern
  • Dialogmarketing (Planung und Durchführung von Werbekampagnen)
  • Direktmarketing (Planung und Durchführung von Werbekampagnen)
  • Eisenbahnreklame
  • Film- und Lichtbildwerbung
  • Food-Stylist
  • Gestaltung und Platzierung von Werbebannern
  • Gestaltung und Realisierung von Werbe- und sonstigen Kommunikationsmaßnahmen
  • Gestaltung von Filmwerbung und Lichtbildwerbung
  • Gestaltung von Schaufenstern und Ausstellungsräumen
  • Hörfunkwerbung (Verkauf von Sendezeiten)
  • Inseratsvermittlung (Werbevermittlung)
  • Internetwerbung (Werbeagenturen)
  • Kinowerbung
  • Konzeption
  • Kundenbindungsprogramme, Gestaltung (Werbeagenturen)
  • Lautsprecherwerbung
  • Lichtbildwerbung
  • Litfaßsäulenreklame
  • Luftwerbung
  • Marketingagentur
  • Mediengestaltung (Werbegestaltung)
  • Plakatanschlag
  • Planung
  • Planung von Werbemaßnahmen
  • Platzierung von Werbebannern
  • Prospektverteilung
  • Regionsvermarktung
  • Rundfunkwerbung (Verkauf von Sendezeiten)
  • Sales Promotion (Werbemittelverbreitung)
  • Schaufenstergestaltung
  • Sportmarketing (Werbekampagne)
  • Verkaufsberatung (Werbeberatung)
  • Verkehrsmittelwerbung
  • Verteilung von Warenproben
  • Vertriebsberatung (Werbeberatung)
  • Werbeagentur (Planung und Durchführung von Werbekampagnen)
  • Werbeagentur (Werbegestaltung)
  • Werbegestaltung und -beratung
  • Werbekampagnenplanung und -durchführung
  • Werbemaßnahmen