Advertising agencies (73.11.0.00)
If you select a location, the contact details of the responsible Point of Single Contact and the responsible authority as well as locally valid information will be displayed.
The following formalities are performed by responsible authorities and can also be handled via the Point of Single Contact if necessary. Please specify the location via Change selection. If you choose "To the responsible Point of Single Contact for ..." (if available), the contact details of the responsible Point of Single Contact are displayed. The contact details of the competent authority/-ies are displayed after choosing the formality.
Formalities according to the Services Directive
For taking-up and pursuit of a service the follwoing specific service-related formalities (authorisations and notifications) must always be obeyed:
Business registration; business registration by non-EU citizens
If you want to start a standing trade, you must report this. You must also report the start of operation of a branch office or a dependent branch office, as well as the relocation of the business.
Formalities relating to the employment of workers
If you would like to hire an employee you need to proceed with the following steps. These formalities CANNOT be processed through the Point of Single Contact.If the employment is terminated you also have to inform the authorities where the employee has been registered.
Posting of employees to Germany; registration and other obligations
When posting employees to Germany, the Employee Posting Act must be observed.
Tax related formalities
For taking-up and pursuit of a service please also consider the following tax related formalities which CANNOT be processed through the Point of Single Contact:
Taxes; information in case of cross-border activity
For service providers operating across borders without a branch in Germany, there are various special jurisdictions and special regulations depending on the tax liability, activity or type of tax.
We would also like to inform you about the following personal formalities which CANNOT be processed through the Point of Single Contact:
Contract for work and services procedure; application for consent to employ foreign workers under contracts for work and services
If you, as a foreign employer, wish to send foreign workers to Germany under government agreements to perform work contracts, the Federal Employment Agency must first give its approval.
Characteristics and key concepts of the service
This service includes the entire range of advertising activities (by in-house or outsourced capacities), including consulting, creative services, production of advertising materials, and procurement.
This service includes:
- Development and implementation of advertising campaigns:
- Planning and implementation of advertising campaigns, and placement of advertisements in newspapers, magazines, on the radio, on television, on the Internet, or in other media
- Planning and placement of outdoor advertising, e.g. billposting, design of shop windows and exhibition rooms, transit advertising, etc.
- Planning and implementation of aerial advertising
- Distribution and delivery of advertising materials or samples
- Planning and manufacture of stands and other display systems and equipment
- Implementation of marketing campaigns and other advertising services for the purpose of attracting and retaining customers:
- Product advertising
- Sales promotion at end selling points
- Direct advertising (direct mail)
- Marketing consultancy
- Dekoration von Schaufenstern
- Dialogmarketing (Planung und Durchführung von Werbekampagnen)
- Direktmarketing (Planung und Durchführung von Werbekampagnen)
- Film- und Lichtbildwerbung
- Gestaltung und Platzierung von Werbebannern
- Gestaltung und Realisierung von Werbe- und sonstigen Kommunikationsmaßnahmen
- Gestaltung von Filmwerbung und Lichtbildwerbung
- Gestaltung von Schaufenstern und Ausstellungsräumen
- Hörfunkwerbung (Verkauf von Sendezeiten)
- Inseratsvermittlung (Werbevermittlung)
- Internetwerbung (Werbeagenturen)
- Kundenbindungsprogramme, Gestaltung (Werbeagenturen)
- Mediengestaltung (Werbegestaltung)
- Planung von Werbemaßnahmen
- Platzierung von Werbebannern
- Rundfunkwerbung (Verkauf von Sendezeiten)
- Sales Promotion (Werbemittelverbreitung)
- Sportmarketing (Werbekampagne)
- Verkaufsberatung (Werbeberatung)
- Verteilung von Warenproben
- Vertriebsberatung (Werbeberatung)
- Werbeagentur (Planung und Durchführung von Werbekampagnen)
- Werbeagentur (Werbegestaltung)
- Werbegestaltung und -beratung
- Werbekampagnenplanung und -durchführung