Dienstleistungsportal Bayern

This service includes the entire range of advertising activities (by in-house or outsourced capacities), including consulting, creative services, production of advertising materials, and procurement.

This service includes:

• Development and implementation of advertising campaigns:
  • Planning and implementation of advertising campaigns, and placement of advertisements in newspapers, magazines, on the radio, on television, on the Internet, or in other media
  • Planning and placement of outdoor advertising, e.g. billposting, design of shop windows and exhibition rooms, transit advertising, etc.
  • Planning and implementation of aerial advertising
  • Distribution and delivery of advertising materials or samples
  • Planning and manufacture of stands and other display systems and equipment
• Implementation of marketing campaigns and other advertising services for the purpose of attracting and retaining customers:
  • Product advertising
  • Sales promotion at end selling points
  • Direct advertising (direct mail)
  • Marketing consultancy

This service does not include:

• Publishing of advertising materials (see 58.19.0)
• Production of commercials for television and movie theaters (see 59.11.0)
• Production of radio commercials (see 59.20.1)
• Market research (see 73.20.0)
• Advertising photography (see 74.20.1)
• Trade shows, exhibitions, and conference events (see 82.30.0)
• Mailing (see 82.19.0)