In particular, the hotel and catering industry, transport companies and companies that provide trade fair services for organizers and exhibitors, such as trade fair construction and logistics, interpreting and hostess services, benefit. Trade fairs secure jobs in the region to a considerable extent, especially for medium-sized companies. In addition, trade fairs are of international importance. They act as door openers for the development of foreign markets, they are mediators between many countries and many industries. Trade fairs pave the way to world markets.
Bavarian foreign trade accompanies Bavarian companies into new markets.
The Bavarian Trade Fair Participation Program (abroad)
The Trade Fair Participation Program of the Bavarian State Ministry of Economic Affairs, Regional Development and Energy offers around 50 trade fair participations abroad each year. Bavarian companies can present themselves on future markets under a common umbrella, benefit from the advantages of a joint trade fair appearance and financial support from the Bavarian Ministry of Economic Affairs.
Up-to-date information on trade fair participations and further information on the State of Bavaria's foreign trade offering is available from Bayern International (see "Further links").
Participation in trade fairs by the skilled crafts sector (at home and abroad)
Funding is available for joint participations by skilled crafts companies and special shows at trade fairs and exhibitions in Germany and abroad. The responsibility for these participations lies with the craft trade organizations, for example
- the chambers of handicrafts,
- the regional trade associations (in Germany) or
- Bayern-Handwerk-International GmbH (abroad).
Information on current trade fair participations is also available there.
Joint stands "Bayern Innovativ" (Germany and abroad)
At international high-tech trade fairs in Germany, the joint stands of Bayern Innovativ offer companies, universities and research institutes based in Bavaria a cost-effective and attractive trade fair presence. Within the framework of the Enterprise Europe Network (EEN), individual participations at trade fairs abroad are also offered.