Coaching for start-ups and business owners; application for funding

Promotion of coaching for start-ups and business takeovers in the pre-establishment phase. Project sponsors are chambers of industry and commerce, chambers of crafts and the Institute for Liberal Professions.


Funding is provided for targeted individual coaching for start-ups and business owners of small and medium-sized enterprises before the start-up/acquisition. Coaching is intended to help secure and improve the performance and competitiveness of small and medium-sized enterprises by providing the relevant information and specialist knowledge. Excluded from funding is coaching that relates to the development of IT software or predominantly to legal, insurance, tax issues and expert opinions.

A maximum of 10 consulting days is eligible for funding. The maximum eligible consultant fee is 800 euros per day. Of this, 70% is granted as a subsidy. The subsidy is reimbursed, i.e. the subsidy is not paid out until the consultant's invoice has been paid in full.


Start-ups or business takeovers prior to setting up a business or registering a trade as their main occupation in the fields of trade and industry, the skilled trades and the liberal professions. The main residence and the planned company headquarters must be located in Bavaria.


Grant applications must be submitted prior to the start of coaching.


  • Own contribution of 30 % to the consulting costs.

Links to more information

Status: 22.06.2022

Responsible for editing: Bayerisches Staatsministerium für Wirtschaft, Landesentwicklung und Energie

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